Carlos Lema

I am hybrid creative director with over 15 years of advertising experience producing best-in-class analog and digital campaigns for clients such as Citibank, HP, Microsoft, Ford, British Airways, Cingular Wireless and other F500 Blue chip companies.

 
Work

While at award-wining agencies in New York City including Rapp, Wunderman/Y&R Brands and Y&R, I spearheaded, from concept to launch, a wide variety of initiatives across touchpoints and industries.

I collaborated with multidisciplinary teams in a cross-functional environment to translate business and brand objectives into break through initiatives that achieved marketing goals and were brand-appropriate.

  • Client: Enterprise Business
  • Industry: Computers
  • Agency: RAPP
  • Medium: Integrated
  • Project: ProCurve
  •  
  • View Project »
  • Client: TheLadders
  • Industry: Recruiting
  • Agency: In House
  • Medium: Integrated
  • Project: US & UK
  •  
  • View Project »
  • Client: Ford & Lincoln
  • Industry: Automotive
  • Agency: Uniworld
  • Medium: Integrated
  • Project: Vehicle Launch
  •  
  • View Project »
 
About

I have proven experience of effectively leading and mentoring all creative disciplines, including Strategy, Copy, Art/Design, Motion Graphics, Animation, Interactive, User Experience and Production.

As a hands-on and high-level creative lead, I am developing strong working relationships, eliciting client vision and direction as well as presenting and selling creative concepts to key stakeholders.

Currently I am working as a Creative Director at Uniworld Group developing multicultural initiatives for Ford/Lincoln, Colgate, CVS, 3 Musketeers and US Marine Corps.

Specialties

Advertising; Branding and Identity; Concept, Ideation, Art/Creative Direction, Campaign Development, Team Development and Leadership; Direct, Digital, Social Media, Mobile and Viral Marketing; Consumer/B2B and Marketing; Information Architecture, User Experience and Interaction Design; 2D/3D Motion Graphics and Television; Talent Casting and Location Scouting, ; Photo, Film and Video Shoots, Editing and EFX, Press-Checks and Publishing; Product Launch, POP/Collateral Design,Sponsorships, Promotions and Experiential; General and Multi-cultural Marketing.

Industries

Airline & Transportation; Automotive; Banking; Consumer Electronics; Energy & Utilities; Enterprise and Midmarket Business Servers, Storage, Software and Information Technology Services; Financial Services; Fitness; Government; Packaged Goods; Retail; Sporting Events & Entertainment; Sporting Goods, Toys & Games; Wireless, Telecom & Broadband Services.

Software Skills:

Adobe Creative Suite, Flash, After Effects; Apple Final Cut Studio; LightWave 3D; Steinberg Cubase; MS Office, ActionScript, JavaScript, HTML, MySQL and PHP.

Clients:
Carlos developed integrated, cross channel marketing campaigns for daring shops with good clients. Plus, explored a few dangerous ideas for my own clients.

  • 3 Musketeers
  • Accord 21
  • Adobe Systems Inc.
  • American Online for Broadband
  • Animal Planet
  • Aqua X
  • Arnold Palmer Bay Hill
  • Artist Direct
  • Baltusrol Golf club
  • BBC America
  • Brave St. Productions
  • British Airways
  • Broadserve, Inc.
  • CF Rutherford
  • Cingular Wireless
  • Citibank
  • CNN
  • Colgate
  • Connect
  • CDC
  • Coulter and Sands
  • Country Club Connections
  • CVS
  • Dare to Dream
  • Departures Magazine
  • Developer Exchange
  • Discovery Channel
  • Discovery Home
  • Discovery Kids
  • Disney
  • Dropplet, Inc.
  • Entertainment Weekly
  • Fit TV
  • Ford
  • Frito-Lay
  • General Electric
  • HD Theater
  • Health Channel
  • Here is New York
  • Hewlett Packard
  • Holly Divine
  • Isadora Duncan
  • Kent Miller Studios
  • Kevil Records
  • Lincoln
  • Mack Industries
  • Manhattan Chamber of Commerce
  • Martha Stewart Online
  • Microsoft
  • MODO Eyewear
  • Money Magazine
  • MSN Trade
  • Multimedia Network
  • Musician Magazine
  • NemEx Interactive
  • NRDC
  • Paragon Cable
  • Parliament
  • People en Español
  • Philip Morris USA
  • Reel America
  • Robert Trent Jones Golf Club
  • Rocketkeys
  • Solaris Sun Center
  • Sound Deals Inc.
  • Stromberg Consulting
  • Taproot Foundation
  • Techmate Computers Inc.
  • The Learning Channel
  • TIME Magazine
  • Travel Channel
  • US Marines Corps
  • Videowired
  • Worldly Investor
  • Zara International
 
Let's talk.

Click carlos@carlos-lema.com or call 212.472.4631

LinkedInFacebookTwitter