I am hybrid creative director with over 15 years of advertising experience producing best-in-class analog and digital campaigns for clients such as Citibank, HP, Microsoft, Ford, British Airways, Cingular Wireless and other F500 Blue chip companies.
Work
While at award-wining agencies in New York City including Rapp, Wunderman/Y&R Brands and Y&R, I spearheaded, from concept to launch, a wide variety of initiatives across touchpoints and industries.
I collaborated with multidisciplinary teams in a cross-functional environment to translate business and brand objectives into break through initiatives that achieved marketing goals and were brand-appropriate.

- Client: Enterprise Business
- Industry: Computers
- Agency: RAPP
- Medium: Integrated
- Project: ProCurve
- View Project »

- Client: TheLadders
- Industry: Recruiting
- Agency: In House
- Medium: Integrated
- Project: US & UK
- View Project »

- Client: Ford & Lincoln
- Industry: Automotive
- Agency: Uniworld
- Medium: Integrated
- Project: Vehicle Launch
- View Project »
I have proven experience of effectively leading and mentoring all creative disciplines, including Strategy, Copy, Art/Design, Motion Graphics, Animation, Interactive, User Experience and Production.
As a hands-on and high-level creative lead, I am developing strong working relationships, eliciting client vision and direction as well as presenting and selling creative concepts to key stakeholders.
Currently I am working as a Creative Director at Uniworld Group developing multicultural initiatives for Ford/Lincoln, Colgate, CVS, 3 Musketeers and US Marine Corps.
Specialties
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Advertising; Branding and Identity; Concept, Ideation, Art/Creative Direction, Campaign Development, Team Development and Leadership; Direct, Digital, Social Media, Mobile and Viral Marketing; Consumer/B2B and Marketing; Information Architecture, User Experience and Interaction Design; 2D/3D Motion Graphics and Television; Talent Casting and Location Scouting, ; Photo, Film and Video Shoots, Editing and EFX, Press-Checks and Publishing; Product Launch, POP/Collateral Design,Sponsorships, Promotions and Experiential; General and Multi-cultural Marketing.
Industries
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Airline & Transportation; Automotive; Banking; Consumer Electronics; Energy & Utilities; Enterprise and Midmarket Business Servers, Storage, Software and Information Technology Services; Financial Services; Fitness; Government; Packaged Goods; Retail; Sporting Events & Entertainment; Sporting Goods, Toys & Games; Wireless, Telecom & Broadband Services.
Software Skills:
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Adobe Creative Suite, Flash, After Effects; Apple Final Cut Studio; LightWave 3D; Steinberg Cubase; MS Office, ActionScript, JavaScript, HTML, MySQL and PHP.
Clients:
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Carlos developed integrated, cross channel marketing campaigns for daring shops with good clients. Plus, explored a few dangerous ideas for my own clients.
- 3 Musketeers
- Accord 21
- Adobe Systems Inc.
- American Online for Broadband
- Animal Planet
- Aqua X
- Arnold Palmer Bay Hill
- Artist Direct
- Baltusrol Golf club
- BBC America
- Brave St. Productions
- British Airways
- Broadserve, Inc.
- CF Rutherford
- Cingular Wireless
- Citibank
- CNN
- Colgate
- Connect
- CDC
- Coulter and Sands
- Country Club Connections
- CVS
- Dare to Dream
- Departures Magazine
- Developer Exchange
- Discovery Channel
- Discovery Home
- Discovery Kids
- Disney
- Dropplet, Inc.
- Entertainment Weekly
- Fit TV
- Ford
- Frito-Lay
- General Electric
- HD Theater
- Health Channel
- Here is New York
- Hewlett Packard
- Holly Divine
- Isadora Duncan
- Kent Miller Studios
- Kevil Records
- Lincoln
- Mack Industries
- Manhattan Chamber of Commerce
- Martha Stewart Online
- Microsoft
- MODO Eyewear
- Money Magazine
- MSN Trade
- Multimedia Network
- Musician Magazine
- NemEx Interactive
- NRDC
- Paragon Cable
- Parliament
- People en Español
- Philip Morris USA
- Reel America
- Robert Trent Jones Golf Club
- Rocketkeys
- Solaris Sun Center
- Sound Deals Inc.
- Stromberg Consulting
- Taproot Foundation
- Techmate Computers Inc.
- The Learning Channel
- TIME Magazine
- Travel Channel
- US Marines Corps
- Videowired
- Worldly Investor
- Zara International
Click carlos@carlos-lema.com or call 212.472.4631


